This makeup brush cleaner is a bit different than most you have probably worked with. Most brush cleansers you spray onto the brush bristles and swirl it around on a paper towel to remove the makeup. With this brush cleaner, you have to actually dip the brush into the cleanser until the bristles are a quarter of the way submerged. This brush cleanser uses some technology that helps the bristles suck the cleanser into the bristles. It is really so cool to watch. Then you can proceed to swirl the brush on a towel to remove the product. This brush cleaner also dries extremely quickly. I find that my brushes are completely dry and ready to use within 10 seconds at the most.
The thing that really made me realize how amazing this particular brush cleaner was my Makeup Geek Gel Eyeliner in mobster. I love the eyeliner, don't get me wrong. This particular gel liner is very thin in consistency and when it dries it is stuck onto the bristles of my eyeliner brush. I attempted to clean it with two different brush cleaners that I had on hand along with baby shampoo, my Beauty Blender Cleanser Solid, and dish soap. Nothing was able to break up the product and clean my brush except the Cinema Secrets Brush Cleaner. It really is phenomenal!
I have read reviews on this product on Sephora's website and it has very mixed reviews. It was worked so well for me, personally and I won't be purchasing anything else when all o my other brush cleaners are finished up. If you have very hard to clean brushes I would highly recommend giving this a try!